When trying to build your insurance business, it is imperative that you can reach potential clients. The key to insurance marketing is to promote through the internet, and there are many ways you can do so.
Every business needs a website, but in order for it to be an effective marketing tool, it first needs to be customized with information about all of your services and products. It also needs to have easy to use call-to-actions in order to get leads. Your website should have valuable keywords in order for your site to rank high in search engines.
Social Media Marketing
Being involved with social networking groups is an effective insurance marketing tool. Get involved with Twitter, LinkedIn, Facebook, YouTube, and Google+ to get your name out and build trust among current and prospective clients.
Whether they are placed on your website, or they are linked to your site through another connection, writing professional quality articles and blogs about how you can help is a good marketing strategy. They can be written about different aspects of your insurance agency, or have a general informative tone. These shouldnt be salesy, but more educational.
You can incorporate any of these marketing ideas into your practice, or use them all for the most effective strategy. If you dont want to spend your own time on it, there are others who you can hire to do it for you.