Having an online presence is essential for most businesses. It’s not enough to have a great website, though. It needs to be useful and easy to find. There are many strategies SEO professionals use to increase traffic to website, and Key Performance Indicators can provide the information needed to make sense of all the feedback data.
One factor in good performance is the traffic to the website. The experts at https://www.neilsonmarketing.com/ can use website KPIs to better understand how the site is performing according to several statistics:
- Number of hits on the site
- Average length of site visit per user
- Ratio of new hits to repeat visitors
If your site is not attracting the traffic you want it to attract, you can choose the KPIs necessary to discover where the particular problem lies.
Ultimately, your website should be a useful tool for finding new customers and serving return clients better. You can use specific website KPIs to find out how well your website is helping you to gain new customers. If you launch a particular marketing initiative, you can even track its success individually. This allows you to focus your efforts on the things that are working well.
Every business has unique needs when it comes to website performance. Using KPIs gives you a more specific way to measure site effectiveness.