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Don’t Forget the Brochures in Your Marketing Strategy

The digital age has taken over marketing, but that doesn’t mean print marketing is obsolete. In fact, it can be effective because it is not used as much as online advertising. Therefore, there are many ways you can use brochures for insurance marketing that can help increase your sales while providing the information consumers need.

How To Use Brochures

Brochures are a cost-effective way to promote your services and provide useful information to consumers. This type of marketing is versatile because it can be used in a variety of ways, such as the following:
Display them in the office
Mail them to your audience
Present them at events
Provide them to clients during consultations or meetings

What To Include in Your Brochures

There are very specific pieces of information you’ll want to put in a brochure. The resources found at show some examples of what types of brochures to use and the content to include in them. Your brochure should present the following aspects:
A single theme or message
Consumer-friendly writing
Your contact information
Brand imaging
The Power of Print Marketing
Ignoring print marketing in favor of digital marketing means you’re missing out on an opportunity for your business. Brochures for insurance marketing are a simple and effective way of putting your business in front of your target audience and should be used more often.